Fitocracy's 1M Users, Including Arnold Schwarzenegger, Are More Engaged Than Any Other Social Network Besides Facebook

As quantified self devices and services come into their own, gamified social fitness tracker Fitocracy has found itself smack dab in the middle of a movement. But alas! The YC-backed company isn't shoving wrist bands, smartwatches or pocket pedometers in the faces of its users. In fact, founder Richard Talens believes that the quantified self devices of today actually encourage the wrong strategy of "eat less, move more." Instead, the service has grown to host over one million users, which it announced this morning, by focusing on true progress through gamification. Talens explains that streaks, as seen with the Nike FuelBand (11 days making goal, for example) can be both motivational and demotivational. Rather than focus on the number of days you can work out in a row, the focus should be on running a faster mile time or lifting heavier weight.

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